84 percent of consumers trust online reviews as much as friends
What do online reviews say about your business?
Before Google Reviews and Yelp, disgruntled customers had a limited audience when it came to sharing a negative experience. Today, a single negative online review could be seen by thousands of potential customers, significantly impacting your business’ reputation and sales.
“Studies have shown that positive online reviews drive close to a 20 percent lift in sales.”
Conversely, positive customer reviews are one of the most important factors driving your business’ success, with 88 percent of consumers reporting that online reviews influence their buying decisions. In fact, studies have shown that positive online reviews drive close to a 20 percent lift in sales.
There are ways to encourage and promote positive customer reviews and improve your online reputation, but the first step is understanding where it currently stands.