Choosing Colors for Your Website
Why Color Matters
If you’re going to really commit some resources to finding the right color scheme for your website, it’s probably a good idea to start with a complete understanding of the importance of color to branding.
One big reason why color is so critical is that it stands out so clearly to visitors of your website, creating assocations both conscious and unconscious. Whatever colors a user sees when they navigate to your site will be how they recognize your brand moving forward, meaning that they become a part of your brand identity. After all, everybody knows McDonald’s is associated with red and yellow. It’s who they are.
Beyond that, it also bears mentioning that people have very strong emotional assocations with colors, both socially constructed and inherent. Red is thought to be a passionate, intense color, yellow is bright and joyful, blue is calm and professional, and so on. Because we all speak this emotional shorthand, color becomes a powerful tool for telling a story about your brand in a fast, visual, impactful way.
How to Choose Colors
In order to come to a color scheme you’ll be happy with for your website, there are a few steps you can take.
1. Choose a Main Color
2. Choose a Type of Color Combination
If you want to take a bit of a less structured approach, you can always just play around with different colors until you find the ones that seem like a good fit for your company. Thankfully, there are a lot of online resources that can help you explore colors and pick out potential website colors. These include:
Ultimately, there is no singular right way to determine a color scheme for your website. Whether you take the analytical approach, follow your gut, or try a process of trial and error, the most important thing is that you ultimately settle on a set of colors that feels true and honest to what you are trying to project as a brand.