Kickoff Questionnaire

Who are the decision-makers for this project?

We'll need to start collecting content for the website soon (words, photos, logos). We want to know the best way to work with you to collect these things. Please mark all that are applicable.

Who’s the target audience for this project? Who’s going to use it? The target market includes demographic, geographic, and psychographic descriptors.

For example, Farewell Media's target market is: Business owners ages 30-65 in the United States who value great design and results-oriented strategy.

We can use the website to answer these questions or create a FAQ section. Please list any questions you can think of here.

This could include staff, board of directors, and/or owners. If so, please provide their names and titles below. If you don't want this listed, please skip.

What are the goals of this project? How will you measure the success of the goals and when do you want to achieve these goals by?

It's helpful to set SMART goals. Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

EG: 20% increase in sales in 6 months, a 30% increase in membership this year, reduce admin costs by 15% in 3 months.

Goal #1

If so, please list them all below. If not, you can skip this section.

*If you don't have a current website, you can skip this question.

For example, you can list 'Homepage, Contact Page, and Portfolio'. Features might be Scheduling, MLS for Real Estate, or Online Shop'

Also known as a ‘lead magnet’, you’re giving away something in exchange for their email. This is good for when someone might not want to buy now, but you want to stay top of mind. Grabbing their email allows you to do that. Examples include a PDF eBook, coupon, discount, email course, or video course.