Kickoff Questionnaire

Who are the decision-makers for this project?

We'll need to start collecting content for the website soon (words, photos, logos). We want to know the best way to work with you to collect these things. Please mark all that are applicable.

Who’s the target audience for this project? Who’s going to use it? The target market includes demographic, geographic, and psychographic descriptors.

For example, Farewell Media's target market is: Business owners ages 30-65 in the United States who value great design and results-oriented strategy.

What are the goals of this project? How will you measure the success of the goals and when do you want to achieve these goals by?

It's helpful to set SMART goals. Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

EG: 20% increase in sales in 6 months, a 30% increase in membership this year, reduce admin costs by 15% in 3 months.

Goal #1

*If you don't have a current website, you can skip this question.

Also known as the Site Outline or Site Map

Finally, if this is a raving success in 12 months' time, how will you know that we knocked it out of the park?

Have you thought about a budget and do you have a budget allocated for this project?
It’s OK if you don’t, just tell us realistically what you’re thinking and we’ll be honest about what we can and can’t do.