Point Person Name
Who are the decision-makers for this project?
Business Name What is your role in the business? Email
Phone Business Address
Preferred method of communication? Email Phone Texts What software are you comfortable using?
We'll need to start collecting content for the website soon (words, photos, logos). We want to know the best way to work with you to collect these things.
Please mark all that are applicable.
Current Website or Desired Domain Name Tell us about your company What products/services do you offer? Please give a brief description of each. Who is your target market?
Who’s the target audience for this project? Who’s going to use it? The target market includes demographic, geographic, and psychographic descriptors.
For example, Farewell Media's target market is: Business owners ages 30-65 in the United States who value great design and results-oriented strategy. Where is your audience located? Do you have an international audience who might be visiting your site? What do your customers want? What problem does your audience have? What end result do you deliver to your clients?
This is not your product, but the result your product provides.
Did you want to list prices on your website? If so, do you have packages available? Please provide prices for each service/product if so. Are there any frequently asked questions you get from clients?
We can use the website to answer these questions or create a FAQ section. Please list any questions you can think of here.
Do you want to list your team on the website?
This could include staff, board of directors, and/or owners. If so, please provide their names and titles below. If you don't want this listed, please skip.
If your business was a celebrity, who would they be? If your brand were a person, which of the following do you feel would best describe them? Sincere: Down-to-Earth, Honest, Wholesome, Cheerful Exciting: Daring, Spirited, Contemporary, Imaginative Competent: Reliable, Intelligent, Successful Sophisticated: Classy, Glamorous, Charming, Smooth Give us your main reasons for needing a new website.
What are the goals of this project? How will you measure the success of the goals and when do you want to achieve these goals by?
It's helpful to set SMART goals. Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.
EG: 20% increase in sales in 6 months, a 30% increase in membership this year, reduce admin costs by 15% in 3 months.
Goal #1 Goal #2 Goal #3 Goal #4 Goal #5 Please list your top 3 competitors What makes you stand out from these competitors? What awards, accolades, or recognition has your company received? Do you have a mission statement? Do you have a vision statement? Do you have a list of core values that define your company's culture?
If so, please list them all below. If not, you can skip this section.
What do you like or dislike about your current website?*
*If you don't have a current website, you can skip this question.
List the pages and features you need
For example, you can list 'Homepage, Contact Page, and Portfolio'. Features might be Scheduling, MLS for Real Estate, or Online Shop'
Please list several examples of websites you like and include the features of these websites you'd like to see on your new website. Which of the following designs would suit your brand the best? (Please select up to 3) If you had to choose one of these fonts for your brand, which would you choose? Do you have any offers, coupons, or free content that you can give away in exchanges for a website visitors email?
Also known as a ‘lead magnet’, you’re giving away something in exchange for their email. This is good for when someone might not want to buy now, but you want to stay top of mind. Grabbing their email allows you to do that.
Examples include a PDF eBook, coupon, discount, email course, or video course.
How did you hear about us?
Anything else you'd like to add?